Selecting the right SEO consultant for your business can seem like a daunting task. Afterall, there are literally hundreds of thousands of SEO consultants on Google who all claim to know what they are doing. So, in that convoluted atmosphere, how do you actually find a knowledgeable one that knows what they are doing and can really help you to achieve your marketing goals?
With the help of the SEO Experts at SEO Southampton, we have put together a list of simple ways that you can screen and audit your potential SEO consultant to find one that is going to be a good fit for your business?
- Reach out to your network for referrals
Nothing spells trust like a referral from someone in your network that has enjoyed a positive experience with an SEO professional. As such, it is always a good idea to reach out to someone in your network that is currently working with an SEO professional. Ask them about their experience. If they recommend the work of their SEO consultant, then it may be worth setting up an initial consultation.
- Can the company rank themselves on Google
Perhaps the ultimate litmus test for an SEO company is their ability to rank their own website on Google. If the company is able to rank in their area, or for the relevant SEO services that they are offering against other SEO providers, then there is a good chance that they know what they are doing and will be able to help you with your business.
- Ask for case studies
Ask to see evidence of their work with case studies from previous clients. If they have worked with another company in your niche in the past with successful results then that is a bonus. Don’t get caught up with trying to find someone who has extensive experience in your niche. SEO is a transferrable process, if they understand the core principles of SEO, they should be able to apply it to just about any business.
What Does Google Say?
Google released the below video to help individuals to choose the right SEO company for their business. When it doubt, refer to the word of Google!