Four Small Business Marketing Ideas for Australian Businesses

Are you a small business looking to expand your online footprint in 2021 and into the future with smart online marketing practices? We have put together a list of some of the most important marketing trends that you need to be aware of in 2021 in order to make smart, informed decisions for your small business.

Whether that means working with an SEO Agency, PPC marketing company or it means partnering with an independent digital marketing digital marketing specialist that can help you with all kinds of digital marketing, it’s important to consider where you should be investing your money. We have put together a list of five ways that you should be looking to invest your online marketing budget to get maximum return.

  1. SEO – search engine optimisation is the most scalable way to grow your business. Whether you are an e-commerce business or bricks and mortar business, it’s important to look into SEO for your small business.
  2. Influencer Marketing – influencer marketing has a bad stigma approached to it due to the general loathing that many feel for Instagram influencers. However, it is difficult to argue with the efficacy of influencer marketing.
  3. Content Marketing – content is the gift that keeps on giving for small business. Investing in evergreen content can be one of the best investments for a small business looking to expand its online footprint in organic search.
  4. Video marketing – videos play an important role in keeping users interested and engaged. Think about ways that you can implement a video strategy that works for you.

Conclusion

Perhaps more so than any other type of business, the way that you invest your marketing budget and the ROI that you see from digital marketing is most important. Unlike large businesses that have budgets that allow for some room of error, every single dollar that you put into your small business marketing budget needs to be accounted for.

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